Unilever shows innovation still intact with ‘once-in-a-decade’ laundry soap | Reuters

Unilever shows innovation still intact with 'once-in-a-decade' laundry soap | Reuters Reuters By Martinne Geller | PORT SUNLIGHT, England PORT SUNLIGHT, England Nearly three months after Unilever (ULVR.L) (UNc.AS) CEO Paul Polman promised shareholders greater returns coupled with investments to drive growth, the launch of what it calls the biggest laundry breakthrough in a decade will be a key test of whether it can put its money where its mouth is.The Anglo-Dutch company is this week launching Persil Powergems, a brand new kind of detergent that is neither powder nor liquid, after spending 18 million euros ($20 million) on research, development and marketing. It remains to be seen whether the premium-priced, lentil-shaped crystals will make their way beyond Britain, the launch market. The post Unilever shows innovation still intact with 'once-in-a-decade' laundry soap | Reuters appeared first on Firstpost. 1